Events are not obsolete. Even as the proliferation of the online world changes the way we interact with one another, the opportunity for person-to-person conversations, handshakes and real offline experiences exists. The challenge is in cutting through the clutter and attracting your share of the audience. A solid audience acquisition strategy crucially dictates whether your online and offline events will be successful. As we maintain an updated end user databases and contacts with customers, we are able to attract the right profile of audience for different events.