End user and partner centric data including market segment and Total Addressable Market. We have created customized reports for our clients, based on both primary and secondary data, with triangulation method for validation as well as updated market information through the eco-system.
is a way to build stronger relationships with your most valued customers and prospects with highly targeted marketing interactions that demonstrate your in-depth understanding of their business and technology issues. It’s a way to increase your customer’s awareness of the total value you offer to heightens their interest in you.
Unlike a typical profiling activity, we rely on mostly primary data than secondary thereby unearthing relevant data which are not readily available The information would help clients to focus on the right customer accounts, better account management and alignment of the right solution with business pain points. We have done many projects on deep dive account profiling for Enterprise and Mid Market end-users.
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, And then be designed and implemented to target these specific customer segments, addressing needs or desires that are believed to be common in this segment, using media that is used by the market segment.
Understand market size in certain segments or geographies thereby forecasting right budgets and deployment of relevant resources for market development and penetration.
are accounts that are identified within organisations as being a focus for account-based marketing (more broad based but not as intense and focused as ABM).
We cater to not only partner profiling but conduct an on-going study of partner field force for better alignment including talent management.
Win/Loss , Organization Structure, Price Tracking, end user centric.
Lead based demand generation program with clear return on investment.
One stop shop for partner’s sales team including e-awards, OEM product knowledge, CBT, other enablement programs.
Data collected from each source cross-checked and cross verified with at least 1 additional source for authenticity.
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