In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Lead generation is a win for both the buyer and seller. Because lead generation is the first step in the sales process, both quality and quantity are important factors. Quality leads are leads that a salesperson has a good chance of closing, which means they must at least have the potential to become customers. We have been executing multiple Lead Generation Campaigns for many of our clients using our focused segment centric approach and customer insights.